Don’t get me wrong, I love Cameron Diaz and many of her fashion choices (particularly when she was a brunette). But her recent appointment as Pour La Victoire‘s artistic director is questionable. Hers is just another name on a growing list of celebrities who have been signed on to famous brands as some sort of director of creativity or artistry. Let’s not forget Rihanna’s disastrous collection for River Island, seemingly inspired by a passion for 90s midriffs. And, oh yeah, remember the time Lindsay Lohan declared an undying love for pasties in that Ungaro collection?
Designers spend years developing their talents in classes and ateliers, so why do we think it will be so easy for yet another celebrity with no actual design experience (and being sent free clothes or becoming besties with your stylist doesn’t count) to step into these roles so easily? I’m not asking to direct the next Spiderman—HELL NO would be the resounding answer—so it seems even more unreasonable for a fashion-happy celeb to suddenly shoot to the top of the industry’s very narrow ladder.
“I don’t do endorsements really. This is completely different,” Diaz told WWD in an exclusive interview. “Being influential in a brand and in its [advertising] campaigns interests me. I love fashion. It’s a large part of my life. What I wear is looked at. It influences what other people wear because that’s just the world we live in.”
Oh honey, I know, I love fashion too. That doesn’t mean I trust what you’re about to do. Not that it matters if Diaz is qualified; I’m not sure how much that factored in. I’m willing to bet a nice, juicy celebrity endorsement was the main motivator—but hey, I guess that’s just the world we live in.
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